DenverStartupWeek.org

Assumption: DenverStartupWeek.org is not user friendly

Problem statement: Users need better navigation on DenverStartupWeek.org in order to increase attendance

Who uses DenverStartupWeek.org?

• Tech curious, early(ish) adopter
• Reads Wired, NYT, keeps up on some tech theory
• Not a browser; looking for something specific quickly
• Job seeker or career climber
• Uses tech/software/internet in daily work

Interviews:

Ramsay Problem: navigation, finding specific courses, hard to/understand find tracks Observed while watching use: a lot of scrolling, “where did that drop down come from” Possible solution: key on same page

Jessie Used to apply for sponsorship, couldn’t check status of application Site didn’t recognize her (no history) “Nearly impossible to find anything”

2016 website (UX/UI Design by Guiceworks):

Lo-fi Prototypes: