Category: portfolio

Assumption: DenverStartupWeek.org is not user friendly

Problem statement: Users need better navigation on DenverStartupWeek.org in order to increase attendance

Who uses DenverStartupWeek.org?

• Tech curious, early(ish) adopter
• Reads Wired, NYT, keeps up on some tech theory
• Not a browser; looking for something specific quickly
• Job seeker or career climber
• Uses tech/software/internet in daily work

Interviews:

Ramsay Problem: navigation, finding specific courses, hard to/understand find tracks Observed while watching use: a lot of scrolling, “where did that drop down come from” Possible solution: key on same page

Jessie Used to apply for sponsorship, couldn’t check status of application Site didn’t recognize her (no history) “Nearly impossible to find anything”

2016 website (UX/UI Design by Guiceworks):

Lo-fi Prototypes:

Client: Hypothetical
Student exercise at General Assembly User Experience Design Bootcamp (October 2016)
Teacher: Amara Hulslander, Amazon.com

Users: Frequent travelers
Persona: “Frequent but harried traveler”
Travels 6-12 times per year divided between business and personal reasons 25-35 years old
Lives in or near city
Employed FT
Has had bad customer service interaction(s)
May have rewards program through work
Lacks time – expects to find information fast
Wants to control own schedule

Interviews:

Mike Most recent flight (DIA to Seattle via Delta): Good experience because of minimal interaction with airline Avoided customer service Checked in online Most recent bad flight experience (DIA to Nicaragua via United): Flight canceled Waited in line at customer service desk, received no explanation Could not get through to customer service phone line

Andrea Most recent flight (DIA to Arkansas via United): Chose airline because of points program through work Made reservation on website in order to better compare flights/price But used app at airport after checking in Frustrated by having to use multiple tools to accomplish one task

Problem statement: Regular traveler needs a way to interact with customer service with minimal frustration because s/he is currently avoiding customer service interaction.

Assumption: Lack of communication prevents Regular Traveler from becoming a loyal, repeat airline customer.

Flow chart:

Original wireframes (used Marvel App):

Client: Ruth Moon (the bride)
Provided content, design notes

Users: Primarily invited wedding guests
URL included on wedding invitations

Problem: Users need an easy way to RSVP so that they will do so ASAP.

Original wireframes (using Balsamiq and Marvel):

 

 

Client feedback: Different fonts, images, one information page

Final features: 3 pages total; countdown clock (JavaScript snippet); embedded Google map; links to registries, transportation and hotel information; RSVP form using Mailchimp; personalized Favicon; fully responsive