As a freelance social media consultant, I provide strategy guidance, platform maintenance, and basic analytics reporting. My focus is Twitter, Facebook and LinkedIn. My experience includes managing a high-profile public figure’s social media brand; contributing to social content distribution and strategy at a political think tank; writing and implementing a complete social media strategy for a national law firm including individual coaching for attorneys; and creating a book launch social media campaign for a publishing company. Here are a few examples of my digital experience and work on social media campaigns:
- The Hill – full time, 2011-13
- Covered politicians using social media, including innovation during 2012 presidential campaigns
- Live blogged breaking news on Twitter on a daily basis and during presidential debates
- Worked closely with political and media teams at Facebook and Twitter
- Regularly broke news on Twitter
- Launched and wrote weekly Q&As with members of Congress on their use of Twitter
Figure 1 Feature cover story on Ann Romney’s use of Pinterest
Figure 2 Created and managed a beat focused on how politicians use social media
- The Heritage Foundation/The Daily Signal – full time contract employee, 2013-14
- Managed and ghostwrote think tank president’s Twitter, Facebook and Instagram accounts
- Engaged in content on reddit, StumbleUpon
- Used tools such as Bit.ly, Attentive.ly, Google Analytics
- Repurposed and distributed content on organization’s social media including Facebook, Twitter, Pinterest, LinkedIn, Google Plus and Tumblr as well as website and WordPress microsite
- Live tweeted and blogged about events
- Wrote marketing copy using market research, SEO principles
- Managed Facebook Q&A with think tank president
- Supported book launch for Sen. Jim DeMint’s book “Falling In Love With America Again,” including contributing to strategy and writing social media marketing copy before and after launch
- Supported launch and wrote copy for “The Daily Signal” spin-off news analysis site, including contributing to marketing launch and branding strategy
Figure 1 Accepting a Tweetie award from Twitter for best digital campaign
Figure 2 Earned national media attention in Jezebel for unique Pinterest campaign
- Tyndale Publishing House/NavPress imprint – freelance, 2016
- Designed social media campaign strategy to correspond with book launch
- Provided recommended content, timeline, incentives and market research
Book launch campaign including parameters, action items and content/graphics recommendations
- Brownstein Hyatt Farber Schreck – full time, 2014-present
- Overhauled firm social media strategy on Facebook, Twitter and LinkedIn, including writing firm wide social media guidelines with input from legal counsel
- Designed graded Twitter “audits” and provided one-on-one coaching to attorneys
- Managed firm Facebook, Twitter and LinkedIn accounts
Figure 1 Social media guidelines “one-pager”
Figure 2 Criteria for Twitter best practices